That forum is useful but seems to concentrate on putting people in jail!! The members of the forum seem aggrieved that they have lost money (in common with most of the rest of the developed world). Myself I feel as foolish to have invested in this Fortuna scam (if indeed it was a scam) as to have had a few bob in Kaupthing, Singer and Friedlander in their Isle of Man bank. Getting people behind bars for a year or two, perhaps only 6 months with good conduct, wont help at all!!
Betting on Fortuna was a bit like betting on an outsider in a race. Trying to get the bookie, the owner and the trainer might be satisfying but wont get your money back
What follows is a compilation of old cached documents put on the internet by Fortuna over the last few years. Also by Oanna.
I am disappointed at the way http://oannaxfortunaland.multiply.com/ 's forum has dealt with this. Nobody has come up with a logical solution. Despite the fact that the group leader, an accountant no less, says he has spent a year "investigating" but still does not know basic facts like number of investors involved or how much has been invested. (This information is publicly available for anyone who has the energy to look for it). Perhaps he does know but is not telling! He seems to be encouraging people to commit to the expenses of attacking the enemy, but without defining who the enemy are!! It seems he only wants a biblical eye for an eye?! Leviticus 24 verse 19. The concept is also enshrined more emphatically in the Koran, which plagiarises from the old testament ("As he has injured the other, so he is to be injured").
Anyhow this is what I have. Sorry it is messy and confused. That is just the way I have it! Enjoy!
What follows is a collection of some of the old web pages belonging to Fortuna estates/FortunaLand. To keep it small these are mainly in Plain Text which is why they read in a disjointed manner, I may have an HTML version if anybody wanted it, but possibly not any of their photos. We start with the first webpage to appear – mid 2002 I think (Anything written in italics in this colour are my comments):
Fortuna estates land and property
Buying plots of land around the world can be very financially rewarding and has proved to be one of the most pure and lucrative investment instruments available. Reasons for purchasing plots of land vary on an individual basis and may include the following:
¤ Speculation financially by applying for planning permission,
¤ Care for and enjoyment of horses or other animals,
¤ Use Land for recreational purposes such as sports
¤ Use Land for horticultural purposes or farming
¤ Sell Land on for a profit
buying land sounds complicated
return to home page
interested in buying land
Unlike virtually all other investments where supply can be increased, plots of Land cannot be duplicated or manufactured – you will own piece of land and the supply of Land is finite!
Fortuna Estates listens carefully to Customer needs and searches the world for Land of all types. This Land is then offered to you for sale.
Fortuna Estates makes the whole buying process easy whether you are an experienced property professional or new to the property business.
Due to the serious shortage of homes, planning permission has been granted on some greenfield agricultural Land. This is self-evident from the new house building developments seen around the around the world.
One strategy of major house builders is to buy agricultural land, then wait for the right time to apply for planning permission. They can make huge gains if planning permission is granted, but they may have to sell the Land on without any profit if no planning is granted. These risks and rewards are also available to smaller investors. This paragraph is so open and honest that I feel that any invester in this kind of investment did so with his or her eyes open – caveat emptor!
If you would like to learn more of the real estate investment opportunities offered by Fortuna Estates please do not hesitate to contact us.
During 2003 they seemed to be inactive but by Spring 2004 they sprung into action with this:
Welcome to Fortuna Estates
Home | Contact
Navigation Main Page About us Why Spain Investment Opportunities Photo Gallery The Homebuyer Show 2004 Business Achievement Award 2004 Contact us
Introduction
Costa de Sol's premiere land investment agents
Fortuna Estates is an investment company working only with investments that are backed by the safety and security of land or property ownership. Every investor in a Fortuna project walks away with a legally notarised title deed to the land they have invested in. This was not true. They walked away with a deed to the company that owned the land. Whether their investment is for 5 acres or just a quarter of an acre, every investment is secured by physical ownership of the title document. Any investment in land is bound “likely” would have been a better choice of word to see appreciation. It is one of the few commodities left in the world that cannot be manufactured and as such there will be no more next year, if anything the world's land mass is reducing!
Fortuna Estates Company Car
Fortuna Estates are currently working on their second such project within the beautiful Axarquia region of Spain's Costa del Sol. With the Spanish economy the second strongest in Europe and the property boom in Spain predicted by all the experts as having at least another 5 to 10 years to run, the Costa del Sol is an ideal location for the astute investor wanting to make money in a safe environment. The increase in rural tourism in the area makes regions such as Axarquia, location 30 minutes in land from the coasts famous beaches and 40 minutes from the world famous ski resort of the Sierra Nevada, prime location, especially for the development of commercial tourism projects.
Then in 2005 it looked like this – only minor changes perhaps more photos?:
Welcome to Fortuna Estates
Home | Contact
Navigation Main Page About us Why Spain Investment Opportunities Photo Gallery The Homebuyer Show 2004 Business Achievement Award 2004 Contact us
Introduction
Costa de Sol's premiere land investment agents
Fortuna Estates is an investment company working only with investments that are backed by the safety and security of land or property ownership. Every investor in a Fortuna project walks away with a legally notarised title deed to the land they have invested in. Whether their investment is for 5 acres or just a quarter of an acre, every investment is secured by physical ownership of the title document. Any investment in land is bound to see appreciation. It is one of the few commodities left in the world that cannot be manufactured and as such there will be no more next year, if anything the world's land mass is reducing!
Fortuna Estates Company Car
Fortuna Estates are currently working on their second such project within the beautiful Axarquia region of Spain's Costa del Sol. With the Spanish economy the second strongest in Europe and the property boom in Spain predicted by all the experts as having at least another 5 to 10 years to run, the Costa del Sol is an ideal location for the astute investor wanting to make money in a safe environment. The increase in rural tourism in the area makes regions such as Axarquia, location 30 minutes in land from the coasts famous beaches and 40 minutes from the world famous ski resort of the Sierra Nevada, prime location, especially for the development of commercial tourism projects.
And then in mid-2006 they went off the air as Fortuna Estates.
They reappeared rebranded soon after as Fotruna land with this Web page:
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THEREAFTER FOR THE NEXT YEAR THEIR WEB PAGES DID NOT CHANGE MUCH. There last page I cached was November 2007 and it was like this. Most of the really interesting stuff like the progress of their projects and the planning permission situation has been included as hyperlinks (which of course no longer exist). I never did suscribe to their newsletter:
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***
This is the Wedding Chapel Publicity Brochure! I seem to remember it was issued on the Fortuna website in greater detail and later withrawn! In the following snapshot I have removed some of the links and scripts (I do have a raw version available on request! It seems to me that this kind of material could onlt be considered unlawful if there were elemental mis-truths – such as . “In Oct 2004 official planning permission for the Hotel Zafarraya complex was granted…….”
With the world’s landmass continually reducing and as one of the few commodities left in the world that cannot be manufactured, it’s not surprising that most investment in land is bound to see appreciation. As the leading land investment agency based in Southern Spain, Fortuna Estates not only has a good business concept offering an outstanding service but is also constantly looking to develop and expand within the land investment industry. The company is committed to offering its clients independent, objective advice and support when considering land investment.
Land Development
No other company offers the unique opportunities that Fortuna offers its clients. Working primarily in the commercial sector of land development, Fortuna Estates has developed a program of investment techniques that bring this highly lucrative sector within the grasp of the ordinary investor.
The highly skilled team of land investment experts on hand at Fortuna are committed to providing a first class customer-focused service based on key principles such as integrity of service, high levels of professionalism, unrivalled client information service and last, but not least, a dedication to maximise the investor’s appreciation on capital invested. The investment projects available at Fortuna offer the private investor a safe, lucrative alternative to the traditional, underperforming investment medium available to the private investor.
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| Watch your investment in raw undeveloped land turn into commercial projects with multi-million euro potential. |
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It was the company's foresight which led Fortuna to locate their current projects in the beautiful region of Andalucia. The shortage of available building land on the coast, the increase in rural tourism and this region's stunning, unspoilt countryside has already caused land prices to increase dramatically and these prices are set to rise further as population on the coast continues to grow.
Timing for these projects could also not have been better. Spain's economy is one Europe's few bright spots. It has a growth rate four times greater than the rest of Europe and half the jobs created in the EU last year were in Spain. Spain's politically stable environment coupled with the ever improving infrastructure further enhance the country's appeal to overseas investment.
These factors have contributed towards the success of the Bella Fortuna project. This plot of stunning Andalucian countryside is over 400,000m² in size and located midway between Malaga and Granada, next to the town of Zafarraya. This project was first released to private investors in Sept 2002 at a price of €6.80m² and closed at a price of €9.20m² If the land was good the price is not outrageous (look at http://www.agrofinca.com/) they sold the full 40 hectares at an average price of, say €8,they would have netted 3.2 million. Not having a clear mental idea piece of land this size at the time I just assumed the top photo was it. Coming from a farming family I should have related this to around 10 ten acre fields. If you want to build a really posh mansion one might look for a plot of land with a frontage of 100 metres and 200 deep – that would be 5 acres On a 10 acre field one could fit about 3 or 4 (Gaelic) football fields or about 6 soccer games.. To put this further into perspective with between one and two million euro to spend, one could buy a 50 hectare farm with a refurbished house on it – or for €1,2M a 226 hectare hunk of land in a small town called Valle de Abdalajis 50 kms North of Malaga. At 50 cents a square metre that sounds like the kind of land Fortuna bought! Anyhow, having clarified in my mind that there is room for a medium sized shopping mall and parking on 400,000M2 I return you to Fortuna again! 14 months later. In Oct 2004 official planning permission for the Hotel Zafarraya complex was granted and the land was then independently valued (by whom?!) at €37.59m².
Watch your investment in raw undeveloped land turn into commercial projects with multi-million euro potential.
The key to Fortuna’s success is that the company only handles investments that are backed by the safety and security of tangible land ownership. Every investor in a Fortuna project walks away with a legally notarised title deed to the land in which they have invested. Whether your investment is for 5 acres or just a quarter of an acre, every investment is secured by physical ownership of the title document.
Outside of the company structure, Fortuna Estates has researched the very best of legal and professional experts ready to assist investors based on their individual needs. Every investor with Fortuna is automatically provided with free representation during the notarization procedure by a highly reputable and well established firm of Spanish lawyers. There is no charge for this service and furthermore these independent lawyers are always available to discuss any aspect of the investment with clients or their own legal representatives.
For further information on the current projects available at Fortuna and to find out how Fortuna can help you realise capital growth in the safe, yet highly lucrative environment of commercial land investment,
***
These are Plain Text extracts from Oanna publicity (From their web pages 2007/2008) Revisions were made from time to time but they do not appear to have been significant)
"Oanna (Spain) with its impressive sales and marketing infrastructure compliments our goal of providing better value to our customers. Their flexible business model has enabled us to deliver a better overall sales experience." This was repeated in the sidebar in each of their many pages – despite the fact that Atul was one of thir own directors!
Atul Sharma - Managing Director
Zenith Corporate Finance
Legal Advisory/Privacy
1. The information contained in this website has been prepared solely for the purposes of providing general information about Oanna (Spain).
2. The information contained on this website ("the Information") which shall include, without limitation, information contained in press releases, annual or interim reports, audio webcasts, video interviews, transcripts, presentations and other financial information does not constitute advice or an offer to sell or deal in any securities and must not be relied upon in connection with any investment decision. Past performance is no guide to future performance and persons needing advice should consult an independent financial adviser. Thank you Oanna for making this clear!!
3. Unless otherwise specified, this website is directed solely at those who access it for information, and Oanna (Spain) makes no representation that any product or service referred to in the materials on this website are appropriate for use, or available, in other locations unless stated. The release, publication or distribution of documents on this website in jurisdictions other than the UK may be restricted by law and therefore persons in a jurisdiction other than the UK into which such documents are released, published, distributed or otherwise accessible should inform themselves about and observe any such restrictions.
4. Oanna (Spain) have taken extreme care in the preparation of the content of this website. The Information presented is believed to be reliable but is subject to change at any time without notice. To the extent permitted by law, Oanna (Spain) disclaims all warranties, either expressed or implied terms of satisfactory quality, fitness for a particular purpose or non-infringement. All such implied terms and warranties are hereby excluded.
5. Oanna (Spain) shall not be liable for any loss which may arise from the use of the Information.
6. Oanna (Spain) does not represent that the Information is accurate, comprehensive, verified or complete. In particular the information contained in press releases, annual or interim reports, audio webcasts, video interviews, transcripts and presentations and financial information should not be deemed correct or current except at the date of issue. Oanna (Spain) shall not accept any liability for the accuracy or completeness of the Information and does not, does not intend, and specifically disclaims any duty to update or correct Information.
7. Certain (hypertext) links in this site will lead you to websites which are not under the control of Oanna (Spain). When you activate any of these you will leave the website and Oanna (Spain) has no control over and will accept no responsibility or liability in respect of the material on any other website.
8. If any provisions of these disclaimers and exclusions shall be unlawful, void or for any reason unenforceable then that provision shall be deemed severable and shall not affect the validity and enforceability of the remaining provisions.
9. The copyright in the material contained in this website belongs to Oanna (Spain) or its licensees. Any person may copy any part of this material, subject to the following conditions:
a) The material may be used for non-commercial purposes; b) The copies must retain any copyright or other intellectual property notices contained in the original material; and c) The products, technology or processes described in this website may be the subject of other intellectual property rights reserved by Oanna (Spain) or by other third parties. No license is granted in respect of those intellectual property rights. Images on this site are protected by copyright and may not be reproduced or appropriated in any manner without written permission of their respective owner(s).
DATA PROTECTION AND PRIVACY As I copied this in a plain text format the hyper links wont work – I presume this was one. Some of their links let to their own pages, some to external sites. In some cases I copied the text on the link and inserted it in the main text.
Oanna (Spain) take the issues of internet privacy and protection of personal data very seriously and are committed to complying with prevailing Data Protection legislation. Accordingly, this policy is aimed at providing you with information about how we will treat the information that you provide to us. Please read this policy carefully and check it periodically for updated information.
What personal information may we collect and process?
We collect your information in the following ways:
You provide us with your details in response to the part of the site offering you the opportunity to "Contact Us", whether this is to obtain more information about our products and services to make general comments.
In order to offer our services, we also use technology referred to as Cookies which store and sometimes track information about you. In particular, we can use Cookies in order to gauge the amount of people who make use of our site and the extent of the repeated usage. This helps us to understand your interests and better personalise the content, advertisements and promotions which you will see on our sites; assist us and our business partners track visits to and activities on the web-pages on our network.
What do we do with your information?
We use your personal information for the purposes indicated on the site. If you submit a request for further information then this is passed to the appropriate person at Oanna (Spain) to deal with your query and respond to you.
With whom do we share your information?
As a general rule, we will not disclose any of your personal information, in a form that would enable you to be identified, to anyone outside of the Oanna (Spain), group or partners of companies unless your enquiry requests us to do so.
What are your choices regarding collection, use and distribution of my information?
We may, from time to time, contact you with regard to our products and services or with other information that you may be interested in receiving. You can at any time request that no further contact be made by email.
How do we protect your information?
We maintain high standards of security and have a strict data protection and privacy policy in place to protect your personal information.
Limitation of liability
As you may be aware, no data transmission over the internet can be entirely secure. As a result, while we would always use reasonable endeavours to protect the personal information you provide to us, we cannot guarantee the security of your information and your submission of data is thus at your own risk.
Further Information
10. Questions regarding this privacy policy should be directed to Oanna (Spain)
Tel : (+34) 952 922 422 - Fax : (+34) 952 922 401
Avenida de la Encarnación 2, 29640 Fuengirola (Málaga), Spain
contact us | legal advisory / privacy | sitemap
"Oanna (Spain) with its impressive sales and marketing infrastructure compliments our goal of providing better value to our customers. Their flexible business model has enabled us to deliver a better overall sales experience."
Atul Sharma - Managing Director
Zenith Corporate Finance
Overview of services
Oanna (Spain) offers complete end-to-end sales, marketing, and business development solutions for companies looking to grow their business. Categorically, our services include:
On-Site Consulting
We will meet with your team to review and discuss you company's sales and marketing strategies. We will thoroughly evaluate your sales processes, marketing model, and business development strategies, ascertaining which aspects are functioning effectively and identifying areas of inhibited productivity. A plan of action to resolve any operational difficulties will then be codified to meet your specific requirements.
Our on-site consulting services include:
* Customized sales plan development and execution.
* Assistance with value proposition development
* Developing a sales and marketing strategy unique to your products, services, and organization
* Assistance with product pricing and positioning
* Recommending third party applications and strategic alliances to help expand and develop your business
Once the strategy has been agreed upon and the business model put in place, we will help you execute it using our team of contract professionals. We will meet with you at regularly scheduled intervals to ensure that the programs application is effective and pertinent to your aims. While you focus on running your business, our sales, marketing and business development staff will work together to provide you with the following services:
Sales
* Handling inbound and outbound sales calls, e-mails, and correspondence I think this means they will be a call centre?
* Sales model creation and execution
* Tradeshow representation and follow-up
* Pipeline and database generation
* Assistance with customer and contract negotiations
* Cross-selling and upselling strategies What’s that!!
* Web development and management
* Site development and management
* Search Engine Optimisation (SEO)
Marketing
* Content creation for your company's web site, newsletters, promotions, etc.
* Product pricing, branding and positioning
* Assistance with market penetration strategies
* Ensuring all media is purchases the most competitive rates
* Feature sets for new releases and product upgrades
Business Development
* Development of strategic partnerships, OEM agreements, and industry alliances
* Business plan development
* Research additional revenue streams (i.e. training, consulting services, etc)
* SWOT analysis
* Identify channel sales, reseller and VAR opportunities
* Targeted partner outreach
* Identify the need and costs associated with setting up International office(s)
Analytical
* Business Plan analysis
* Assistance with modelling the uncertainty associated with launching new products or services
* Probabilistic sales and revenue forecasting
* Pipeline analysis
* Advanced spreadsheet modelling
Financial Management Services
* Revenue Analysis
* Book Keeping
* Cashflow and profit forecasts
* Management Accounts
* Tax, VAT and GST returns
Tel : (+34) 952 922 422 - Fax : (+34) 952 922 423
Avenida de la Encarnación 2, 29640 Fuengirola (Málaga), Spain
contact us | legal advisory / privacy | sitemap
Overview of services (An earlier version from 2007??)
Oanna (Spain) offers complete end-to-end sales, marketing, and business development solutions for companies looking to grow their business. Categorically, our services include:
On-Site Consulting
We will meet with your team to review and discuss you company's sales and marketing strategies. We will thoroughly evaluate your sales processes, marketing model, and business development strategies, ascertaining which aspects are functioning effectively and identifying areas of inhibited productivity. A plan of action to resolve any operational difficulties will then be codified to meet your specific requirements.
Our on-site consulting services include:
* Customized sales plan development and execution.
* Assistance with value proposition development
* Developing a sales and marketing strategy unique to your products, services, and organization
* Assistance with product pricing and positioning
* Recommending third party applications and strategic alliances to help expand and develop your business
Once the strategy has been agreed upon and the business model put in place, we will help you execute it using our team of contract professionals. We will meet with you at regularly scheduled intervals to ensure that the programs application is effective and pertinent to your aims. While you focus on running your business, our sales, marketing and business development staff will work together to provide you with the following services:
Sales
* Handling inbound and outbound sales calls, e-mails, and correspondence
* Sales model creation and execution
* Tradeshow representation and follow-up
* Pipeline and database generation
* Assistance with customer and contract negotiations
* Cross-selling and upselling strategies
* Web development and management
* Site development and management
* Search Engine Optimisation (SEO)
Marketing
* Content creation for your company's web site, newsletters, promotions, etc.
* Product pricing, branding and positioning
* Assistance with market penetration strategies
* Ensuring all media is purchases the most competitive rates
* Feature sets for new releases and product upgrades
Business Development
* Development of strategic partnerships, OEM agreements, and industry alliances
* Business plan development
* Research additional revenue streams (i.e. training, consulting services, etc)
* SWOT analysis
* Identify channel sales, reseller and VAR opportunities
* Targeted partner outreach
* Identify the need and costs associated with setting up International office(s)
Analytical
* Business Plan analysis
* Assistance with modelling the uncertainty associated with launching new products or services
* Probabilistic sales and revenue forecasting
* Pipeline analysis
* Advanced spreadsheet modelling
Financial Management Services
* Revenue Analysis
* Book Keeping
* Cashflow and profit forecasts
* Management Accounts
* Tax, VAT and GST returns
Tel : (+34) 952 922 422 - Fax : (+34) 952 922 401
Avenida de la Encarnación 2, 29640 Fuengirola (Málaga), Spain
contact us | legal advisory / privacy | sitemap
"Oanna (Spain) with its impressive sales and marketing infrastructure compliments our goal of providing better value to our customers. Their flexible business model has enabled us to deliver a better overall sales experience."
Atul Sharma - Managing Director
Zenith Corporate Finance
Why Outsource?
Although more commonly associated with business functions such as HR services, finance and IT, sales outsourcing and investment advice is not a new concept - successful companies have actually been outsourcing parts of the sales function such as telemarketing for many years.
The outsourcing of sales and marketing is not as daunting as you may think. Quite simply, you are indirectly employing an experienced and motivated team of sales professionals without the associated risks and costs of direct employment. Furthermore, the responsibility of growing your business is subsequently placed in the hands of people whose reputation is dependent on delivering results!
Benefits of Outsourcing?
The key benefits to outsourcing your sales and marketing function with Oanna (Spain) include reducing costs, increasing flexibility while reducing risk, managing results, and producing profitable revenue growth for your company.
The common business issues resulting from directly employing sales staff are avoided by creating a business-to-business relationship:
* Recruitment costs and time lost
* Training and integration into the company
* High salary and costs for a seasoned sales and marketing professional
* Increased office costs
* Risk of staff not working out and training costs of maintaining performance if they do
* Typical sales staff "shelf-life" of 18 months
Through sales outsourcing with Oanna, you can:
* Reduce the costs of sales
* Budget for a fixed cost of sales per month
* Enter or explore new markets quickly and cost-effectively
* Concentrate on running your business and keeping existing clients happy!
Your business would benefit from sales and marketing outsourcing if any of the following apply to your company:
* You want to grow your customer base
* You want to achieve profitable growth
* You employ salespeople
* Your company lack the sales skills to develop your business
* You do not have the time, or inclination, to bring in new business yourself
* You want to explore or develop new markets
* You want sales to be somebody else's problem!
Our hands on approach, cost-effective compensation model together with commitment to delivering results can significantly increase your company's bottom line. CONTACT US today to find out how a partnership with Oanna (Spain) can benefit your company, increasing productivity and turnover.
Tel : (+34) 952 922 422 - Fax : (+34) 952 922 401
Avenida de la Encarnación 2, 29640 Fuengirola (Málaga), Spain
contact us | legal advisory / privacy | sitemap
"Oanna (Spain) with its impressive sales and marketing infrastructure compliments our goal of providing better value to our customers. Their flexible business model has enabled us to deliver a better overall sales experience."
Atul Sharma - Managing Director
Zenith Corporate Finance
Our Partners
From the very beginning, we at Oanna (Spain) have recognized that the success of any successful business relationship is dependent largely on trust. Utilising years of experience in the sales and investment market, it is of utmost importance that our clients have access to the diverse network of market specialists worldwide who are ideally placed within the marketplace to provide knowledge and expertise to the most exacting of standards.
With affiliate partners located as far afield as Singapore and Sri Lanka, Oanna (Spain) are ideally positioned within the global marketplace to broaden the investment property horizon whilst presenting to our clients exciting investment opportunities and a profitable portfolio of investment opportunities from around the world.
Tel : (+34) 952 922 422 - Fax : (+34) 952 922 401
Avenida de la Encarnación 2, 29640 Fuengirola (Málaga), Spain
contact us | legal advisory / privacy | sitemap
I must confess that as I read this now after a year or two has passed it seems a totally legit organization going along a defined and legal path. There is not one shred of evidence of wrong doing. The fact that the directors of this limited company might have undesirable antecedents is really neither here nor there.
As I understand it they would have been acting as some kind of agents for the Fortuna Group or Land One Group if they had acted in any way at all. They certainly never approached me. (they may have tried but for a year 2007/8 I was away from my telephone and also started to use a different email address).
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